Pre-Order Rant
Why would anybody want to pre-order an album off of iTunes? The whole idea of the “pre-order” is that your John Hancock gets placed on a list of elite few who get first dibs on a product before it sells out. It is virtually impossible for iTunes to sell out of a song, which makes me wonder what yahoo in the war room decided it’d be cool to have “pre-orders” in iTunes. Downloadable music is branded as instant satisfaction which makes this confusing.
I understand it sort of serves as a teaser but this is the web and thats just a lame use of it. Offer me an exclusive song and tell me it’ll be followed up by an album (which they already do and seems to work). I pray for the server administrators that sweat their bandwidth skyrocket when the clock strikes twelve and um-teen-thousand albums are automatically dispersed. (End of rant)
Remarks
Jason
Hahahaha, This irked me too. Especially when you goto the album page and see the songs sitting there waiting to be previewed. But oh wait, the time column says 0:00!
Mike
It does seem like a waste of space to advertise an album thats not out when you could be showing off albums that are available for download.
Marcos
Most of the pre-orderable albums include extra bonus songs or videos not available elsewhere. It makes sense to me (at least from a business point of view) that they do this, it make people spend their money now rather than later and here rather than elsewhere.
Noah
I think the idea of a pre-order comes from the labels themselves. If you pre-order the album, then when it leaks, as it already has in the case of Coldplay, then you’ve already paid for your copy?
Nathan Borror http://www.playgroundblues.com/
Good point.
Martin
The only thing I can think of is that you can have it the day it gets released. I guess it would download automatically that day? Seems a little ridiculous, though, I’ll have to agree.
Jeff Yamada
I noticed this for the Jason Mraz album. But I thought I read that there were exclusive tracks you could get only if you pre-ordered. If anything I think they just want to get the buzz going, and maybe there’s a lull in other big albums coming out?.
You have a great point, and I obviously didn’t pre-order. If those tracks were good, they would have made it onto the album.
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